
We Are Roanoke TX's Most trusted Home, Auto, Life and business Insurance Agency
Families and business owners in Roanoke, Texas rely on Schell Insurance for dependable protection and personal service. With nearly 100 years of experience serving Denton County, we help residents safeguard their homes, vehicles, and businesses with coverage designed to grow with their lives—and their community.
Why Choose Schell?
Learn what a century of experience can mean for you
Nearly a Century of Experience
Since 1930, AR Schell & Son Agency has been helping North Texans protect what matters most. Our deep experience across Denton County means we understand the needs of Roanoke’s families, homeowners, and business owners—from charming historic districts to new developments near Highway 114.
Personalized Coverage
Your life and business are unique, and your insurance should be too. Whether you’re protecting a home in Fairway Ranch, covering vehicles for daily commutes, or insuring a restaurant or local business on Oak Street, our team builds customized coverage that fits your lifestyle and goals.
Local Service You Can Count On
At Schell Insurance, we don’t believe in one-size-fits-all service or out-of-state call centers. When you reach out, you’ll talk to a North Texas advisor who knows your community and provides honest, fast, and local support every time.
Insurance Solutions
No matter what you need, we have you covered. Learn more about the types of insurance products we provide

Business Insurance
Protect your business from the unexpected with tailored commercial coverage. From liability and property protection to workers’ compensation, we help Roanoke companies—from restaurants to retailers—stay secure and successful.

Auto insurance
Whether you’re driving through downtown Roanoke or commuting on Highway 114, our auto insurance provides reliable protection from accidents, theft, and damage—keeping you safe wherever you travel.

Homeowners Insurance
Your home is one of your most valuable assets. Our homeowners insurance protects your property, belongings, and liability so you can enjoy peace of mind through every Texas storm.

Life Insurance
Protect your family’s future with a personalized life insurance policy. We help you find affordable coverage that provides lasting financial stability for your loved ones.

Renter's Insurance
Renting in Roanoke? Protect your possessions and liability with our affordable renters insurance. It’s simple, flexible coverage that gives you security no matter where you live.

Motorcycle Insurance
Enjoy Denton County’s roads with confidence. Our motorcycle insurance includes liability, collision, and comprehensive protection—ideal for riders who value both freedom and peace of mind.
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Learn About the Schell Difference
At Schell Insurance, we combine nearly 100 years of experience with genuine hometown care. Our family-owned agency has been trusted by generations of Texans to deliver honest guidance, personalized coverage, and the highest level of service.
About Roanoke TX
Roanoke, Texas, is a vibrant Denton County city known for its unique charm and thriving local culture. Proudly nicknamed the “Unique Dining Capital of Texas,” Roanoke blends historic small-town appeal with modern growth. Residents enjoy attractions like the Roanoke Visitor Center & Museum, Hawaiian Falls Waterpark, and the award-winning restaurants along Oak Street. The town’s location along Highway 114 and proximity to Trophy Club, Westlake, and Southlake make it an ideal place for families and professionals alike.
As one of Denton County’s most experienced insurance agencies, AR Schell & Son Agency has proudly served Roanoke residents and business owners for generations. Whether you need homeowners insurance for your family home, auto coverage for your daily commute, or business insurance for your local operation, we provide personalized policies backed by nearly a century of trust and expertise. With Schell Insurance, you can count on protection that fits your life—rooted in local service and long-standing reliability.
As one of Denton County’s most experienced insurance agencies, AR Schell & Son Agency has been helping Argyle homeowners and business owners protect what matters most for nearly 100 years. Whether you’re insuring a family home near Harpool Middle School, seeking auto protection for daily commutes along FM 407, or looking for comprehensive business coverage near Hilltop Road, we offer tailored solutions designed for your local needs. Our expertise in home, auto, life, and commercial insurance gives Argyle residents peace of mind knowing their coverage is built by a trusted local agency that understands North Texas inside and out.
Get in Touch
Ready to protect what matters most? AR Schell & Son Agency has been serving Denton County families and businesses since 1930. Call us today at 972-423-4546 or visit our office to speak with a local insurance expert and find coverage tailored to your needs.
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trust in a century of experience
Get an Insurance Quote Today
Protect what you've built with coverage you can trust. Get a personalized insurance quote from AR Schell & Son Agency today and see how simple it is to safeguard your life.


