Why Choose Schell?
Learn what a century of experience can mean for you
Nearly a Century of Experience
Founded in 1930, Schell Insurance has been serving Texans statewide for three generations. Our deep roots means you can count on our team to understand the distinct challenges of Texas families and businesses.
Personalized Coverage
We know each person we serve is unique in Heartland, TX and everyone’s situation is different. Our team makes it a priority to learn your goals and create protection that matches your needs, whether it’s moving into a new place, your business as it scales, or your family’s future.
Local Service You Can Count On
As one of the longest-standing insurance providers in Texas, we’re deeply rooted in the communities we serve. When you call Schell Insurance, you reach a local expert who knows your needs, not a call center across the country.
Insurance Solutions
No matter what you need, we have you covered. Learn more about the types of insurance products we provide

Business Insurance
Protect your Heartland, TX business from unplanned setbacks with a policy designed around your operations. From core business protections like property and liability to employee coverage, we help keep your business secure so you can focus on growth.

Auto insurance
Whether it’s your everyday drive around town or a weekend getaway, the right auto insurance keeps you safe on the road. We offer affordable protection for unexpected incidents, damages, and more.

Homeowners Insurance
Your Heartland, TX home is among your most valuable assets, and we make sure it’s covered. Our policies protect your property, belongings, and liability, giving you confidence and security no matter what comes your way.

Life Insurance
Life insurance provides critical protection for your loved ones when they need it most. We help you select a plan that fits your needs to ensure your loved ones are cared for and give you lasting peace of mind.

Renter's Insurance
Even if you don’t own your home in Heartland, your belongings still deserve protection. Renters insurance helps protect your possessions, liability exposure, and temporary housing costs in case of the unexpected.

Motorcycle Insurance
Ride with total assurance knowing your bike and your journey are covered. Our motorcycle coverage includes liability, collision, and comprehensive options designed for all types of riders.
testimonials
Check Out what our clients say about us
Learn About the Schell Difference
The Schell Difference means more than coverage on paper. It’s nearly 100 years of local expertise, a promise of doing what’s right, and a promise to always put your needs first. Watch the video to see our story and long-standing reputation.
Get in Touch
Ready to shield your most valuable assets? AR Schell & Son Agency has been serving Heartland, TX and Grayson County families and businesses since 1930. Call us today at 972-423-4546 or come see us in person to speak with a local insurance expert and find coverage tailored to your needs.
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trust in a century of experience
Get an Insurance Quote Today
Protect what you've built in Heartland, TX with reliable protection. Get a custom coverage quote from AR Schell & Son Agency today and see how simple it is to secure your future.



