Why Choose Schell?
Learn what a century of experience can mean for you
Nearly a Century of Experience
Founded in 1930, Schell Insurance has been serving Grayson County for three generations. Our long-standing history means you can trust us to understand the unique needs of North Texas families and businesses.
Personalized Coverage
We know no two clients in Denison, TX are alike. Our team takes the time to understand your situation and tailor coverage that fits your life, whether it’s your first home, your growing business, or your family’s future.
Local Service You Can Count On
As Grayson County's oldest insurance agency, we’re part of the community. When you call Schell Insurance, you speak to a real person who cares, not a call center across the country.
Insurance Solutions
No matter what you need, we have you covered. Learn more about the types of insurance products we provide

Business Insurance
Protect your Denison, TX business from unexpected risks with tailored business insurance. From liability and property coverage to workers’ compensation, we help safeguard your operations so you can focus on growth.

Auto insurance
Whether it’s your daily commute or a family road trip, the right auto insurance keeps you safe on the road. We offer affordable protection for accidents, damages, and more.

Homeowners Insurance
Your Denison, TX home is one of your biggest investments, and we make sure it’s covered. Our policies protect your property, belongings, and liability, giving you peace of mind no matter what life brings.

Life Insurance
Life insurance provides financial security for your loved ones when they need it most. We help you choose the right policy to protect your family’s future and give you lasting peace of mind.

Renter's Insurance
Even if you don’t own your home in Denison, your belongings still deserve protection. Renters insurance covers personal property, liability, and additional living expenses in case of the unexpected.

Motorcycle Insurance
Ride with confidence knowing your bike and your journey are protected. Our motorcycle coverage includes liability, collision, and comprehensive options designed for every rider.
testimonials
Check Out what our clients say about us
Learn About the Schell Difference
The Schell Difference means more than just policies. It’s nearly 100 years of local expertise, a commitment to integrity, and a promise to always put your needs first. Watch the video to learn more about our history and legacy of trust.
About Denison TX
Denison, Texas is one of Grayson County’s most historic and vibrant cities, known for its rich heritage, thriving downtown, and strong sense of community. Nestled along U.S. Highway 75 near the Texas–Oklahoma border, Denison offers residents a blend of small-town character and modern opportunity. With attractions like Downtown Denison’s restored Main Street, Eisenhower Birthplace State Historic Site, and nearby Lake Texoma, the city combines culture, recreation, and economic growth in one of North Texas’s most welcoming settings. Families and businesses alike value Denison’s excellent schools, expanding economy, and enduring hometown pride.
As Grayson County’s most experienced insurance agency, AR Schell & Son Agency has proudly served Denison residents and business owners since 1930. Whether you need homeowners insurance for a historic property near Main Street, auto coverage for your commute along Highway 75, or business insurance for your local shop or manufacturing company, we offer protection designed for your life in North Texas. With nearly a century of trusted service, our team understands the local risks and opportunities that define Denison—and provides reliable coverage that helps families and businesses thrive with confidence.
Get in Touch
Ready to protect what matters most? AR Schell & Son Agency has been serving Denison, TX and Grayson County families and businesses since 1930. Call us today at 972-423-4546 or visit our office to speak with a local insurance expert and find coverage tailored to your needs.
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trust in a century of experience
Get an Insurance Quote Today
Protect what you've built in Denison, TX with coverage you can trust. Get a personalized insurance quote from AR Schell & Son Agency today and see how simple it is to safeguard your life.



